The more massive an object, the more energy required to change its direction… But if you keep your mass low, you can quickly change anything: your entire business model, product, feature set and/or marketing message.
—Less mass - www.37signals.com/rework
![Day 29/365 - …New [Colorful] Sight…](http://24.media.tumblr.com/tumblr_lfsvrzcGwS1qakir8o1_500.jpg)







